TMC’s unique concept of culture is at the core of the theory and practical application of the Cultural Orientations Approach.
TMC defines culture as the complex pattern of ideas, emotions, and observable/symbolic manifestations that tend to be expected, reinforced, and rewarded by and within a particular group. The Cultural Orientations Approach blends this theoretical concept with a practical appreciation of the impact of culture and the importance of cultural competence, which allows people to purposely reduce risk, enhance innovation, and maximize opportunities as they adjust to new environments and different conditions.
Culture results when people organize and interact, but this occurs mostly subconsciously and on the basis of their experiences, expectations, and beliefs about themselves, others, and their shared context. The Cultural Orientations Approach can be applied to each of the six levels of human organization and interaction at which culture operates. These six levels include:
TMC’s Cultural Orientations Approach certification enables business and government professionals, educators, and independent consultants to integrate and apply the TMC definition of culture, the six levels of culture, and related concepts in their work.
Originally conceived as a synthesis of key cultural variables that have been recognized by thought leaders in the field of cross-cultural management and communication, the Cultural Orientations Model (COM) has anchored the translation of theory into practice for over 20 years. Along with the Cultural Orientations Indicator® (COI) and the Cultural Navigator®, the synthesis has evolved and become foundational to a comprehensive methodology: the Cultural Orientations Approach (COA).
For more information, please read the "COA: Theory and Method" article.
"The cultural skills model is very actionable and useful."
COA Certification Participant
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